Faunalux is founded on six core principles that shape everything we do, from product development to our day-to-day approach. What began as a recognition that keepers can do better has since evolved into a set philosophy we’re proud to stand by.

1. Be Educated by Nature
Using nature as the Gold Standard, we aim to always ask “What is it like in nature?” when developing products and advising on care. It’s one thing to be inspired by nature, but we want to be educated by it.

2. Improve Welfare
We put positive animal welfare at the forefront of our minds when working on products. There’s no point in developing a product if there isn’t genuine, scientifically measurable welfare benefits behind it. We don’t take off-the-shelf products and repackage them like many of the big brands do. Every single product has gone through painstaking levels of development to get it right for animals.

3. Independent Testing
Everything we develop goes through multiple stages of testing before and after launching to the public. We consult with veterinarians, welfare specialists, zoos, and lighting experts every step of the way. From IECEE-approved Laboratory testing, to field testing with animal carers, we do what we can to ensure our products meet the standards you expect.

4. Progress over Profits
Reinvesting into product development is an important part of progress. We’re a business, and we have to pay our suppliers, our bills, and ourselves. But we promise not to apply eye-watering margins and markups to our products. Money is spent on future product development, not flashy cars.

5. Minimise Impact
We won’t work with a supplier or business partner unless they have a written policy on limiting their environmental impacts that they stand by. This means we pay above average for things like shipping goods to our office from our factory, and ensuring our packaging only uses paper tape rather than plastic tape. We absorb these costs in order to reduce what we can, where we can.

6. Give Back
We’re animal lovers. And we support other animal lovers. Working with brick and mortar stores, supporting conservation zoos, and donating to respectable charities are all fundamental to our core ideology.